Plastic Film and Packaging Associate
Luis De La Mora 

Get Consulting Help NOW!

Luis De La Mora

Luis is an experienced President with a demonstrated history of working in the packaging industry. Especially skilled in Flexible Packaging and packaging machinery. Strong emphasis on Strategy, Project Management, Business Development, R&D, Quality, Project Management and Operations at the local, national and international levels. Creative problem solver with ability to drive revenue growth and cost efficiency. Excellent communicator with outstanding presentation and negotiation skills. Able to develop productive relationships with colleagues, customers and staff at all levels.

PROFESSIONAL EXPERIENCE

January 2017 – Present
Flexible Consulting USA- President 

• Flexible Consulting USA was created to address the Business Development and knowledge needs of companies in North America regarding Packaging and Processing with a special focus on Flexible Packaging. Additionally, Flexible Consulting helps consumer goods companies with their business development efforts in North America. Furthermore, Flexible Consulting is representing European companies that want to expand their business in North and South American markets. Customer base includes Small Companies to Large International CPGs.

June 2013 – December 2016
Bossar USA/Rovema Packaging Machines, LP, - Vice President of Sales and Marketing
Atlanta, GA

• Responsible for all Sales and Marketing activities for two leading machine manufacturers in the NAFTA region as well as support for Latin America projects; responsible for merging the two organizations into one single Sales Force including P&L, while also helping Management with the merging of other Operations departments. In charge of direct Sales group and Agents as well as internal Sales team. Developed new Sales & Marketing strategy for the growth of both companies and building of Sales force for territory refocus. Focus on developing and reinforcing relationships with Key Accounts and directly involved in all contract negotiations. Actively working with groups’ different companies worldwide for strategic alignment. Continuing sustained organization growth through different Sales and Marketing initiatives. Successfully launched new VFFS product lines for the worldwide market.

• Remained VP of Bossar USA after Rovema Packaging Machines, LP was sold to an outside group in December of 2015.

June 2013 – December 2016
PMMI – Member of Global Marketing Committee


March 2007 – May 2013
IPN USA Corporation – President Sales and Marketing
Peachtree City, GA

• Responsible for all of the Sales and Marketing activities for a Global leader of Flexible packaging solutions. Primary functions also included all company’s administration including finance, legal, HR, etc. In charge of company’s total P&L. Directly involved in all contract negotiations with Key Accounts and new customers. Responsible for turning the organization from a Sales to a Manufacturing entity. Involved in securing Financing for Expansion of Manufacturing facilities with Financial and Legal institutions. Reporting directly to company’s CEO in the Netherlands. Oversaw company’s expansion into Mexico, Central and South America.

January 2004 – March 2007 
PMMI - Member Global Marketing Committee

January 2002 – March 2007
Rovema Packaging Machines, LP – International Sales Manager/Marketing Manager
Atlanta, GA

• In charge of international equipment sales in North America. Responsible for the relationship and coordination between company and Sales Representatives in the different territories. Successfully re-established sales activity in Mexico. Responsible for analyzing marketplace conditions to establish product pricing and marketing plans for high-tech packaging machinery in Mexico, Puerto Rico, Central America and Canada; manage all business development activities by Rovema and its agents, including customer contacts and the development of sales presentations and quotations. Establish marketing goals and advertising budget; manage in-house marketing department and outside design agencies in the development of all sales aids and marketing collateral to support the total sales force. Responsible for the coordination of advertisement, trade shows, promotions, and press releases; develop and implement web-based marketing strategy and manage development of marketing related e- infrastructure. Developed Rovema’s new Web Page and responsible for its maintenance. Part of team launching liquid machine program and liaison between Rovema and partner company (Printpack, Inc.)

September 2000 – December 2001
Wilden Plastics (USA) -  General Manager (Trade Center)
Peachtree City, GA
 

• Successfully established the company’s Trade Center. In charge of establishing strategies, budgets and cost analysis, drafting and negotiating sales proposals and manage strategic planning and budgeting. Furthermore, responsible for the coordination of projects with other companies within the Wilden group. Responsible for the day-to-day contact with customers and the sales and marketing of Smart Cards and other Wilden products. Additionally, in charge of the logistics for the smart card project (production, shipment, billing, etc.) Achieved a four fold increased sales for the smart card project (3.8 million USD for 2001). Took responsibility for sales of technical parts in March 2001.

August 1997 – August 2000
Landlock Seafood Company - Mexico Division Manager
Mexico City, Mx

• In charge of the start-up of Landlock de Mexico, a fish and seafood purveyor’s Mexican subsidiary. Involved in all aspects of starting operations including Division’s Business Plan. Before start of operations, focused on first contact and planning with clients, banks, plant site location, etc. A national procurement network for both domestic consumption as well as export to the United States was successfully established after start-up. Furthermore, established operations in different ports of the country for the specific development of product exports to the United States. Additionally, responsible for all administrative aspects of the company.

August 1993 – August 1997
Grupo COIN - General Director
Mexico City, Mx

• In charge of the overall operation of a 1,000 acre Shrimp Production Company. Responsibilities included operations, sales, finance and administration. Increased production efficiency by 25% in first 6 months. In charge of relation with private and institutional investors. Successfully raised additional capital for the company for expansion of operations. Additionally, in charge of debt restructuring with Banks and Institutional Investors.

Chief Information Officer (February 1995 - August 1995)

• Responsible for the overall organization of the Systems Department. Responsibilities included budgeting, software development, network installation and training programs implementation. Other duties involved working with the Finance department in budgeting, financial planning, banks and accounting. Assisted other company officers in their Systems and Financial projects requirements.

Planning Manager - Water Division (August 1993 - February 1995)

• Responsible for activities aimed at the start-up of Mexico City’s privatization of water operations. In charge of budgets, production forecasting and reports for board of directors. Main liaison between La Nacional and the operating company (Industrias del Agua SA, British-Mexican venture). In charge of Planning, Systems, Training and some Operation and Administration areas with responsibility for 150 staffers. Successfully started activities surpassing planned production by 35%.

January 1991 - August 1993
Hyatt International Hotels  – Director of Engineering (January 1992 – August 1993)
Hyatt Coral Grand, Puerto Vallarta, Mexico

• At the time of promotion, youngest Director of Engineering in the company. In charge of all Engineering activities for the property. These activities included the total maintenance of the Hotel, purchasing and engineering budgeting. Additionally, responsible for the proper usage of Hotel utilities and engineering programs of the Mexico Division. Involved in project development for the Mexico region.

Chief Assistant Engineer - Hyatt Regency Guadalajara, Mexico (August 1991 – January 1992)

• Responsible for the department’s budget and all staff scheduling. Assistant to Director of Engineering in all of his activities.

Corporate Trainee Engineering - Hyatt Regency Belgrade, Yugoslavia (January 1991 – July 1991)

• Enrolled in company’s training program for Hotel Management with specialization in the Engineering Area. Although program is designed for 18 months duration, promoted to Chief Assistant Engineer after only 6 months.

June 1989 – December 1990
Proctor & Gamble Co. - Assistant Brand Manager (Marketing Department)

• In charge of several marketing activities within the Dishwashing and Shampoo brands. These activities included brand promotions, launching of new products in test market, strategy for the development of new products. Additionally, assisting in developing television commercials for brands, analysis of market and market share, brand executive summaries.

LANGUAGES

• English
• Spanish
• Italian 

EDUCATION
Bachelor of Science: Industrial and Systems Engineering
Instituto Tecnológico y de Estudios Superiores de Monterrey– Monterrey, México